There was a time when Nokia was the mobile phone king, and now it’s bringing back the model that made it all happen. The iconic Nokia 3310 is coming back on sale soon, in an all new avatar.
A revamped version of the meme-worthy mobile phone will be available for pre-order later this month on April 28, according to listings leaked from Germany and Austria. However, rumours of a 3G version of the dumbphone have been dismissed as a hoax.
The Nokia 3310 (2017) will be reportedly available for EUR 56 (approximately Rs 3900) in at least those two countries, according to NokiaPowerUser, higher than the company’s recommended EUR 49 (approximately Rs 3400).
“What makes these listings appear genuine is the fact that they have article numbers for Nokia 3310 models valid across other retailers,” NPU states in its report. Retailers who have posted the pre-order listings include Comstern, Allstechnik, and E-Tec.
HMD Global, the company that owns the manufacturing right to Nokia devices, confirmed to NPU that pre-order listings for a 3G Nokia 3310 (2017) were fake, and the device will only support 2G connections, as previously indicated.
However, we can likely expect the device in India very soon, if the company’s schedule is on track. “All products will be available in Q2, 2017 in APAC, India, Middle East, Africa, and Europe,” the company had stated at the Mobile World Congress launch event.
The revamped Nokia 3310 has 22 hours of continuous talk time, and 1 month standby battery time. The Nokia 3310’s running on Nokia’s Series 30+ OS, sporting a 2.4-inch QVGA display and a 2MP camera, and a microSD slot. Not to mention it also comes preloaded with a new version of the classic Nokia game, Snake.
Whether or not the nostalgia factor is enough to entice users to pay close to Rs 4,000 for a dumb phone is something we won’t know until sales begin, but we can likely count on at least moderate sales for the device. Even marketing it as your second / backup phone could net Nokia higher sales numbers than their previous smartphone endeavours